Secrets AI Pricing Plans: Free, Lite, Plus, Premium & Ultimate Compared
Five pricing tiers, a virtual currency system, and significant variation in what each plan actually unlocks — Secrets AI's pricing structure requires some math before committing. This page breaks it down precisely: what each tier costs, what it delivers, how Moments expenditure maps to real usage, and where the genuine value points are.
The short version: Plus at $9.99/month is the rational choice for most users. But whether that holds depends on how you use the platform.
Secrets AI Pricing Overview
| Plan | Monthly | Quarterly | Biannual | Annual (per month) |
|---|---|---|---|---|
| Free | $0 | — | — | — |
| Lite | $5.99 | — | — | $4.00 |
| Plus | $9.99 | — | — | $6.67 |
| Premium | $19.99 | $49.99 ($16.67/mo) | $89.99 ($15.00/mo) | $159.99 ($13.33/mo) |
| Ultimate | $39.99 | $99.99 ($33.33/mo) | $179.99 ($30.00/mo) | $319.99 ($26.67/mo) |
Quarterly and biannual options exist only for Premium and Ultimate. Annual billing saves approximately 33% on all paid tiers.
What You Get on Each Plan
Free Plan
The free tier exists to let you test the platform before paying. Limits are tight:
- 20 messages per day (500-character maximum per message)
- 200 Moments total (one-time allocation, not monthly)
- Memory recalls only the last 2-3 exchanges
- No image or video generation
- Full character library access for browsing and text chat
Those 200 Moments buy roughly 4 images or a few voice call minutes — not enough for meaningful media exploration. The free tier answers one question: is the conversation quality worth paying for? If the answer is yes, the free vs premium comparison lays out which paid tier makes sense next.
Lite Plan ($5.99/mo)
- 100 messages per day
- 1,000 Moments per month
- Basic long-term memory (~14 days recall)
- Access to 3-second video clips (limited length)
Lite works for users who primarily want text conversation with occasional images. The 1,000 monthly Moments supports roughly 20-40 images per month or limited voice calls, with nothing left for video at standard quality. Tight but functional for a budget-conscious user who stays text-focused.
Plus Plan ($9.99/mo)
- Unlimited messaging (no daily cap)
- 3,000 Moments per month
- Improved memory (~30 days, tracks topic and tone)
- Full image and video generation access
- Annual rate: $6.67/mo (save 33%)
Plus is the tier where Secrets AI becomes a usable long-term experience. Unlimited messaging removes the daily friction. Memory at 30 days builds the kind of continuity that makes the companion relationship feel real. Full video access opens the platform's most distinctive feature.
At $9.99/month ($6.67 annually), this tier delivers strong value relative to competitors. CrushOn AI starts at $5.99/month but lacks video. Candy AI starts at $12.99/month for comparable access.
Premium Plan ($19.99/mo)
- Unlimited messaging
- 8,000 Moments per month + 10% bonus on top-up purchases
- Unlimited memory with full emotional timeline
- Time Machine feature (replay past conversation states)
- Premium AI models
- 4x memory access rate
- +60% context length boost
- Annual rate: $13.33/mo
Premium is the right choice for users who want deep, persistent relationship simulation. The emotional timeline memory means the AI tracks not just what you discussed but how you felt and how your dynamic evolved. The Time Machine feature — ability to revisit and branch from earlier conversation points — is unique to this tier and above.
For heavy image use: 8,000 Moments covers approximately 160-320 images, or a mix of images, voice calls, and some videos.
Ultimate Plan ($39.99/mo)
- Everything in Premium
- 15,000 Moments per month + 15% bonus on top-ups
- Group chats: up to 3 AI characters simultaneously
- Personas: identity-switching for roleplay
- 6x memory access rate
- +100% context length boost
- Annual rate: $26.67/mo
Ultimate makes financial sense for two specific use cases: heavy video creators who regularly consume large Moments allocations, and users who want the group chat and persona features. For everyone else, the jump from Premium ($19.99) to Ultimate ($39.99) doubles the cost for features most users will not regularly use.
Understanding the Moments System
Moments are Secrets AI's in-app currency. Every media action costs Moments; your monthly tier allocation is the budget.
| Action | Moments Cost |
|---|---|
| Text message | 1-2 Moments |
| Image generation | 25-50 Moments |
| Short video (3 sec) | ~50 Moments |
| Full video clip | ~600 Moments |
| Voice call | 100 Moments/minute |
| Manual memory save | 10 Moments |
| New custom character | 1,000-1,500 Moments |
Monthly budget math on Premium (8,000 Moments):
- Text-only: effectively unlimited (8,000 ÷ 2 = 4,000 messages)
- Images only: 160-320 images
- Videos only: ~13 full-length clips OR ~160 short clips
- Mixed realistic use (100 images + 3 full videos + 30 min voice): ~7,300 Moments
Monthly budget math on Plus (3,000 Moments):
- Mixed realistic use: ~60 images + 1-2 videos + 10 min voice = ~2,800 Moments
Bulk top-ups are available if you exhaust your monthly allocation: starting at 1,980 Moments ($5.99) up to 118,800 Moments ($249.99), with discounts reaching up to 30.4% on larger purchases. Monthly allocations reset on renewal — unused Moments do not carry over indefinitely.
Annual vs Monthly — Savings Breakdown
| Plan | Monthly Rate | Annual Rate | Monthly Saving | Annual Total Saving |
|---|---|---|---|---|
| Lite | $5.99 | $4.00 | $1.99 | ~$23.88 |
| Plus | $9.99 | $6.67 | $3.32 | ~$39.84 |
| Premium | $19.99 | $13.33 | $6.66 | ~$79.92 |
| Ultimate | $39.99 | $26.67 | $13.32 | ~$159.84 |
The 33% saving on annual billing is consistent across tiers. On Premium, that translates to nearly $80 per year — meaningful if you know you will use the platform long-term.
The practical recommendation: start month-to-month, use the platform for 60-90 days, then switch to annual if the habit sticks. There is no known financial benefit to committing to annual billing from day one before testing fit.
Which Plan Is Right for You?
The decision comes down to how you actually use the platform:
Just testing → Free. The 200 Moments and 20-message daily limit are enough to evaluate whether the conversation quality is worth paying for. Do not buy Moments or upgrade until you have tested the free experience.
Text-focused, budget-conscious → Lite ($5.99/mo). 100 messages/day and 1,000 Moments handle text-heavy use without video ambitions.
Standard user wanting the full experience → Plus ($9.99/mo). Unlimited messaging, 3,000 Moments, 30-day memory, and full media access make this the sweet spot.
Users wanting persistent relationship depth → Premium ($19.99/mo). The emotional timeline memory and Time Machine are not cosmetic features — they change the quality of long-term interactions in ways that Plus cannot match.
Heavy media creators → Ultimate ($39.99/mo). Only justified if you are consuming 8,000+ Moments monthly on video and need the extra allocation plus group chat access.
Payment Methods and Billing
Accepted payment methods:
- Visa
- Mastercard
- Virtual debit cards
- Cryptocurrency (minimum $20 transaction)
American Express is not accepted. Billing appears on statements as "Sun Clinical Laboratories" — no reference to Secrets AI, AI companions, or adult content. Cryptocurrency payments offer the maximum billing privacy for users who prefer no payment trail.
Cancellation is available at any time. Access continues through the end of the paid billing period. Refund policy details are not publicly documented, which is a minor concern — contact support directly if a billing dispute arises.
For a deeper look at which features differ meaningfully between tiers, see the all features page. If you are weighing whether to upgrade from the free tier, the free vs premium comparison includes side-by-side feature mapping. If cost is the main concern, the cheaper alternatives page covers competing platforms with different pricing models.
FAQ
Yes. A free account requires no credit card. It includes 200 Moments (one-time, not monthly), 20 messages per day with a 500-character limit, and full access to the character library for text chat. Image and video generation are not available on free.
Yes. Moments top-up bundles are sold separately, starting at 1,980 Moments for $5.99 and scaling to 118,800 Moments for $249.99. Larger bundles carry discounts up to 30.4%. Buying top-ups does not change your tier or monthly allocation.
No. Monthly Moments allocations reset at the start of each billing cycle. Unused Moments do not carry forward. Separately purchased top-up Moments may behave differently — check your account balance and expiry terms when purchasing.
All charges appear under the name "Sun Clinical Laboratories" — no reference to Secrets AI, artificial intelligence, or adult content. This applies to both subscription charges and Moments top-up purchases.